Pet Oral Care Industry Trends: What to Know and Prepare for

The pet oral care market is experiencing significant growth as pet owners increasingly prioritize their pets' dental health. This market expansion is driven by rising awareness about the link between oral hygiene and overall health in pets. Key products include dental chews, toothpaste, and brushes, catering to both preventative care and treatment of oral issues. Innovations such as enzyme-based toothpaste and dental treats with enhanced efficacy are gaining traction. Additionally, the growing trend of premium and natural pet products is boosting demand. Veterinary recommendations and the increase in pet ownership further support market growth, making pet oral care a vital segment in the broader pet care industry. The global pet oral care market is forecast to expand at a CAGR of 3.9% and thereby increase from an expected value of US$12.7 Bn in 2024, to US$16.7 Bn by the end of 2031.