Social media is a powerful (and affordable) tool for small businesses looking to connect with their local community. This article breaks down practical ways to use platforms like Facebook, Instagram, and TikTok to increase local visibility, drive foot traffic, and build customer loyalty. Learn how to create locally-relevant content, tap into community hashtags, run geo-targeted ads, and collaborate with local influencers to stand out in your neighborhood and beyond. If you're a small business owner aiming to grow your local presence, this is your go-to guide.